I believe in the power of empathy and curiosity. They help us to understand people and their motives, patterns and needs. Using these insights, I work for and with my clients to develop audience-focused strategies for brands, innovations and marketing:

• Brand positioning that matches the values of your target groups, anchored within the company among decision-makers and employees.
• Products and services that are conceived or optimized based on the actual needs, preferences and routines of your target groups.
• Marketing that target groups can see themselves in and identify with. 
• Corporate cultures that create motivation, identification and purpose – reflecting the values and motives of current and potential employees – empowering companies to succeed in their search for talent. 

Empathy and curiosity also help me to understand my clients and their objectives, and to develop a customised approach for them based on their specific needs and goals. To achieve this, I select suitable methods and tools from a tried and tested set, including management workshops, target group workshops, ethnographics, semiotic analyses and ideations – either face-to-face or remotely.