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Nele Pachnicke

Insights & Strategy

I believe in the power of empathy and curiosity. They help us to understand people and their motives, patterns and needs. Using these insights, I work for and with my clients to develop audience-focused strategies for brands, innovations and marketing:

Empathy and curiosity also help me to understand my clients and their objectives, and to develop a customised approach for them based on their specific needs and goals. To achieve this, I select suitable methods and tools from a tried and tested set, including management workshops, target group workshops, ethnographics, semiotic analyses and ideations – either face-to-face or remotely.

more than

25

years

more than

260

projects

in

11

countries

references:

Leica
Walter Knoll
SNP
Schindler
Telekom
Signa
Unibail
Bundesdruckerei
Mondelez
Nintendo
Pernod

output of my work:

Insights & Strategy

contact:

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